Peloton's stock price rose Monday on unsubstantiated allegations that big-name suitors like Amazon, Apple, and Nike are eyeing the troubled fitness startup.s

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Premarket trading on Monday saw Peloton up 32% on rumours that tech and consumer giants investigating acquisitions. Peloton's stock had surged 15% by midday to around $28. Closed at $29.75. [{ "selector": ".auuxx-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 25px)) scale(0.15)", "opacity": 1}, {"offset": 1, "transform": "translateX(0px) scale(1)", "opacity": 1} ] }, { "selector": ".klpnp-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 25px)) scale(0.15)", "opacity": 1}, {"offset": 1, "transform": "translateX(0px) scale(1)", "opacity": 1} ] }, { "selector": ".xnfme-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".vdzuq-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".dltss-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".vdatn-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 38px))", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".xtrum-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

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Experts on Wall Street say this suitor list makes sense. "We see numerous potential benefits for Amazon from a Peloton acquisition," stated Truist Securities analysts. [{ "selector": ".phvac-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".nkpnt-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".sqwpq-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".vvyng-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".uwaxh-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(--82px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".zeihj-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 219px))", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".putpu-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 40px))", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }]

Apple didn't get engaged

Ives believes Apple will be involved in the Peloton sale process, given reports that Amazon and Nike are interested in the company. [{ "selector": ".aycta-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".tmcam-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".yjioe-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".hxtdg-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 44px))", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".ioqhi-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "transform": "translateX(-226px)", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".wncal-a", "duration": "500ms", "fill": "forwards", "delay": "0ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

A winning bidder would "get a huge foothold inside the living rooms of consumers globally," Ives added.t

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Exercise

During the epidemic, customers were primarily confined to their homes, eager to exercise in their own environments and looking for methods to interact electronically with like-minded people. [{ "selector": ".qwotm-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 22px)) scale(0.15)", "opacity": 1}, {"offset": 1, "transform": "translateX(0px) scale(1)", "opacity": 1} ] }, { "selector": ".cjwci-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".peusu-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".jzmwc-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".mhxng-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 48px))", "opacity": 1}, {"offset": 1, "transform": "translateX(0)", "opacity": 1} ] }, { "selector": ".avjoo-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "transform": "translateX(calc(360px - 45px)) scale(0.15)", "opacity": 1}, {"offset": 1, "transform": "translateX(0px) scale(1)", "opacity": 1} ] }, { "selector": ".dhvso-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }, { "selector": ".hpgge-a", "duration": "500ms", "fill": "forwards", "delay": "1000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": 1} ] }]

These occurrences have reduced Peloton's overall market value by almost 80% from a peak of approximately $50 billion in January 2021.

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Foley and other Peloton executives would have to approve the sale. They'll have their chance to speak with Wall Street analysts on Tuesday, when Peloton is expected to report second-quarter results.

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On the other hand, slowing subscriber growth as the US emerges from tight social distance and other pandemic-related precautions could make it a bad investment.